Although social media plays a major role in the Olympics, it maybe a threat to the sponsership. Acoording to the IOC's social media gudilines, the athletes are not permietted to promote any brand, product or service on any social media or wesites.For example, Gabby Doluglas would not be able to tweet about the bowl of Wheaties she had to help her win the gold medal.
The halo effect is when one product brings other people to shop the caterogy but they do not buy tha tfeatured product. An example of this would be someone going to Gaint Eagle to purchase a bowl of Wheaties but bought a box of Cheerios instead.
The box of Wheaties resinates with consumers as a quality product, which bulids brand equity. Brand equity is when a consumer is loyal to a certain product because they trust the brand and the quality of it.
The Nike Make It Count campaign refernces the Oylmpics without being an actual sponser by modivational sayings and reference pictures of the sports involved with their product. I believe that the athletes should be able to endorse products as long as it is portrayed in a positive manner. It would help promote the products so people will buy them.
Sunday, September 30, 2012
Thursday, September 27, 2012
IMDD
IMDD stands for Interactive Media and Digital Design. It is a 6 district compact program, which means it is offered to the other schools in the district. The class is only offered to Seniors. It involves graphic design and marketing
We have had many projects and assignments so far. In this class we have made business cards for a Senior in the DECA class and ourselves. We have also done a Marketing Scavenger Hunt. Mrs. Knight, our IMDD teacher, gave us a list of marketing terms and we had to find examples of these in our community. Each student also had to create their own emails so we can learn how to community and write professional emails. Recently, we had to make our own blogger accounts and I am currently writing you blog! We also have elected class officers that helps create a professional atmosphere.
IMDD is the best part of my day. I look forward to coming here everyday because I love the teachers and the other students in my class. Even though I haven 't been in the class for very long but I recommend that you take this course because it is a great oppotunity and experience.
We have had many projects and assignments so far. In this class we have made business cards for a Senior in the DECA class and ourselves. We have also done a Marketing Scavenger Hunt. Mrs. Knight, our IMDD teacher, gave us a list of marketing terms and we had to find examples of these in our community. Each student also had to create their own emails so we can learn how to community and write professional emails. Recently, we had to make our own blogger accounts and I am currently writing you blog! We also have elected class officers that helps create a professional atmosphere.
IMDD is the best part of my day. I look forward to coming here everyday because I love the teachers and the other students in my class. Even though I haven 't been in the class for very long but I recommend that you take this course because it is a great oppotunity and experience.
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